Snapshots from Davos: Seeking Opportunity in Crisis - Knowledge@Wharton

Snapshots from Davos: Seeking Opportunity in Crisis - Knowledge@Wharton: "One device for doing so, urged Yunus, would be for all those responsible for the fiscal crisis to give 10% of their personal wealth to its unwitting victims. The concept sparked little response, but drawing on his own experience in building Grameen, a microfinance enterprise in Bangladesh, Yunus pressed more generally for creating poverty-eradicating organizations that run like a business. 'Take off your profit-maximizing glasses,' he urged, 'and put on your social-maximizing glasses. The world does not look the same.' One example: His organization now sells purified water, essential for rural health, at just one cent per gallon"