From Push to Nudge: A Q&A With the Authors of the Latter - Freakonomics - Opinion - New York Times Blog

From Push to Nudge: A Q&A With the Authors of the Latter - Freakonomics - Opinion - New York Times Blog: "RICHARD: We both fall prey to the perils of inertia, in part because we are busy and disorganized. Perhaps that is why we spend so much time in the book talking about ways in which things can be made “automatic.”"